Accelerating the development of national brands

Affirming position through quality

At the 9th Vietnam National Brand selection in 2024, Neo Floor Joint Stock Company (Dong Hai Ward) was among Hai Phong’s outstanding representatives recognised for its flooring products. The company’s products not only meet stringent criteria on quality and innovation, but also clearly reflect a long-term development vision based on technology as a core foundation.

The business has rapidly expanded its market, not only domestically but also to demanding markets such as Europe, the United States and Japan.

If Neo Floor has built its brand on technology, Chu Dau Ceramic Joint Stock Company (Thai Tan Commune) has affirmed its value through national cultural identity. After successfully reviving the Chu Dau ceramic line, which had disappeared for many centuries, the company has developed more than 1,000 product designs, harmoniously combining traditional quintessence with modern market demands. Each year, the company supplies between 50,000 and 65,000 products to the market, around 25% of which are for export.

Efforts to preserve traditional values in parallel with product innovation have helped the company earn the Vietnam National Brand title for three consecutive terms. Beyond production development, the business has also promoted craft village tours and experiential activities, contributing to introducing Chu Dau ceramics to visitors.

Enhancing competitiveness

A strong brand not only builds customer trust but also helps businesses increase product value, expand markets and improve their ability to adapt to economic fluctuations.

From its early years of operation, Long Hai Co., Ltd. (Thach Khoi Ward) has identified brand building as a long-term development strategy.

Alongside consolidating its position in the domestic market, the company has expanded distribution channels into industrial parks and collective kitchens, and developed online sales on platforms such as Shopee and TikTok Shop to increase brand coverage. In addition to the Southeast Asian market, its products are exported to Japan, the Republic of Korea, China and many other potential markets. Long Hai Co., Ltd. has been recognised as a Vietnam National Brand on four consecutive occasions.

In the current integration trend, brand building is no longer a choice but an inevitable requirement for businesses. Every strong brand not only adds value to the company itself but also helps affirm the position of Vietnamese goods in the global market. Therefore, beside proactive innovation efforts by enterprises, continued support for brand development will provide a solid foundation to enhance competitiveness, drive economic growth and foster deeper integration.

Hai Phong News