Tuesday, 21/7/2026

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export markets

Accelerating the development of national brands

Accelerating the development of national brands

In the context of international integration, businesses have identified brand building as a long-term strategy to enhance product value and strengthen competitiveness.

Vietnam among France’s top five promising export markets

Vietnam has been ranked among the five most promising export markets for French companies in 2026 by Bpifrance, the French public investment bank, alongside Indonesia, Morocco, Canada and the United Arab Emirates (UAE).