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In recent days, the Tet shopping atmosphere in Hai Phong has begun to warm up, with the Tet gift basket market recording a notable surge in demand.
Diversified designs
Surveys at shopping malls, supermarkets, and retail outlets across the city show that gift basket display areas are consistently bustling with shoppers. Beyond being a traditional gift, Tet gift baskets now reflect the giver’s thoughtfulness and the change in gift-giving habits.
Compared with previous years, consumers this year are shifting toward more practical gift baskets, prioritizing health benefits and product origins. High-quality Vietnamese goods, regional specialties, and nutritious food items are now gaining a stronger presence in the market.
A representative of Co.opmart Hai Phong said the supermarket continues to prioritize Tet gift baskets made from high-quality Vietnamese products and regional specialties with transparent origins, in line with current consumption trends. Basket designs have been updated with a more compact, modern style to meet diverse demand of customers.
Similarly, at BRG Mart Hai Duong, Tet gift baskets this year have been upgraded in both composition and design. According to Ms. Luu Thi Thu Huong, Deputy Director of BRG Mart Hai Duong, in addition to traditional offerings, the supermarket has introduced new items better suited to modern lifestyles. Alongside confectionery, tea, coffee, nuts, wine, and soft drinks, many gift baskets now also include packaged foods, spices, and functional foods, reflecting the public’s growing focus on health.
More options on offer
This year’s Tet gift basket market also shows a clear diversification across price segments. Depending on individual needs and financial capacity, consumers can easily choose gift baskets priced from several hundred thousand dong to several million dongs.
Beyond in-store shopping, made-to-order gift basket services combined with home delivery are being further promoted by retail systems such as Co.opmart Hai Phong. As many people are living and working far from their hometowns, these services make it easier to send Tet gifts.
Alongside traditional distribution channels, the Tet gift basket market on social media platforms is also becoming increasingly vibrant. Many individuals and online retailers are offering a wide range of gift basket designs, focusing on health-enhancing products.
With early preparation by retailers and rising consumer demand, the Tet gift basket market in Hai Phong is expected to heat up further in the coming days, creating a lively and festive shopping atmosphere ahead of the Lunar New Year.
Hai Phong News
