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Shaping the 'City of Music' Brand

Hai Phong News 06/03/2026 10:53

The success of the ‘New Year Concert’ art program on Tuesday evening at Hoa Phuong Theater has launched Hai Phong's message about the journey to build the ‘City of Music’.

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Hai Phong Party Committee Secretary Le Tien Chau presented flowers to artists at the 'New Year Concert' art program.

Expanding cultural infrastructure

The operation of Hoa Phuong Theater, with over 1,500 seats and modern sound and lighting systems, is not merely adding a new cultural facility. It is a strategic step in developing the cultural industry.

Hoa Phuong Theater, along with the City Theater, August Theater, Xu Dong Cultural Center, and existing cultural institutions, is forming a complete performance ecosystem, a prerequisite for the 'City of Music' project to go beyond mere slogans.

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The success of the New Year Concert affirms the ‘City of Music’ brand.

At the inauguration ceremony of Hoa Phuong Theater, Chairman of Hai Phong People's Committee Le Ngoc Chau, emphasized that a livable city must not only be strong economically but also rich in identity and humanity. Thus, the goal of building a ‘city of music’ is placed within the overall strategy for human development, accompanying social life and Hai Phong's development reality. This is also the foundation for Hai Phong to confidently embark in a new journey with a long-term vision.

Gradually affirming position

The success of the ‘New Year Concert’ art programme at Hoa Phuong Theater has opened Hai Phong's message about officially launching the journey to build the ‘City of Music’, an ambitious goal backed by a solid practical foundation.

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A large audience attended the ‘New Year Concert’ art program.

Hai Phong is the hometown of great names such as Van Cao, Do Nhuận, Pham Tuyen... Their contributions to Vietnamese music have created a ‘historical brand’ for the city. This is not only a source of pride but also valuable 'symbolic capital' for building today's city of music brand.

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Shaping the 'City of Music' Brand