Hai Phong’s Thanh Ha lychees move onto digital platforms

Live broadcasts from orchards let customers in other provinces and cities watch harvesting and packing in real time and place orders. This year also saw a surge in lychee livestreaming on TikTok, with short videos attracting millions of views.

Those activities not only expand markets but also raise local awareness of branding, product image and quality.

Ameii Vietnam has heavily invested in digital management systems to improve production and export efficiency. Data are now digitized and operated on a single platform, enabling the company to run operations more proactively, reduce risks and boost productivity. For export purposes, the firm has also invested in cold storage, modern packing lines and strengthened cooperation with international logistics providers to ensure product quality during transport.

In 2026, Thanh Ha commune’s lychee output reached about 5,500 tonnes. Current prices range from VND 40,000 to 70,000 per kilogram (depending on variety), several times higher than previous years, and the fruit is being sold through diverse channels.

Hai Phong News