.jpg "Hai Phong launches Online Shopping Day 2025")
.jpg "Various activities in response to Online Friday 2025")
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Hai Phong’s Online Friday 2026 combines the promotion of hundreds of products with livestream sales and technology solutions, helping businesses expand their sales channels.
The Hai Phong Department of Industry and Trade, in coordination with the Vietnam E-commerce Agency under the Ministry of Industry and Trade, the Vietnam E-commerce Association and relevant organizations, launched Online Friday 2026 and a series of events at AEON Hai Phong Le Chan Shopping Mall on the afternoon of November 13 to promote e-commerce development across the city.
A representative of the Department of Industry and Trade said that e-commerce revenue in recent years had accounted for approximately 16 – 18% of Hai Phong's total retail sales of goods and consumer service revenue, exceeding the national average of 12%. The city's e-commerce sector has recorded average annual growth of 23 – 25%.
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According to the Vietnam E-commerce Association's 2026 assessment, Hai Phong scored 17.9 points on the E-Business Index (EBI), up 3.4 points from the previous year, ranking fifth among Vietnam's 34 provinces and cities.
Under the theme “Borderless E-commerce”, the program focuses on helping businesses, cooperatives, and production and trading establishments adopt technological solutions to promote and sell their products, particularly OCOP products, outstanding rural industrial products and signature products of Hai Phong.
The activities are taking place on November 13 and 14, showcasing hundreds of products through exhibitions and hands-on experiences, while connecting businesses with e-commerce and digital transformation solution providers.
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At the launch ceremony, experts from the Vietnam E-commerce Association shared market trends and considerations for livestream selling. Solution providers introduced support packages for businesses and pledged to participate in programs initiated by the Department of Industry and Trade.
In addition to the launch event, activities in response to Online Friday 2026 include training on online export strategies with Amazon Global Selling Vietnam, a sales support program with TikTok Shop, and a campaign encouraging businesses to participate in the “60 hours of Vietnam Online Shopping Day” program.
LE HIEP
