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The Vietnam International Tourism Mart - VITM 2026 recorded high revenue, large visitor numbers, and clearly showcased the trends of green tourism and digital transformation in Vietnam's tourism sector.
Tourism units and businesses receive commendations from the organizers of the Vietnam International Tourism Fair 2026.
On the afternoon of April 12, the Vietnam International Tourism Mart - VITM 2026 officially closed after four dynamic days in Hanoi, leaving many positive impressions on the tourism industry.
The event attracted more than 90,000 visitors during its five-day run, with thousands of tourism businesses engaging in networking and promotional activities aimed at stimulating travel demand for the upcoming peak season. Preliminary statistics showed that participating exhibitors generated more than 195 billion VND (more than 7.4 million USD) in tourism product sales.
According to the organizers, around 4,500 representatives from Vietnamese and international tourism enterprises attended the event, generating more than 25,000 business meetings and partnership exchanges. Approximately 15,000 discounted tours and travel products were offered to visitors. Total direct tourism product sales revenue exceeded 195 billion VND, with about 15,000 promotional tours and products sold, demonstrating strong market appeal.
Nguyen Hong Hai, Vice Chairman of the Vietnam Tourism Association, said the strong turnout demonstrated that tourism businesses are actively embracing digital transformation and green growth as key drivers of development, helping to create new value for the industry.
The event drew participation from tourism authorities and enterprises from 31 provinces and cities across Vietnam, as well as 20 countries and territories. More than 600 enterprises set up booths at the fair, while over 100 media agencies and thousands of social media influencers contributed to promoting Vietnam’s tourism image.
Hai Phong News
