.jpg "'Digital map' for Hai Phong City’s new development strategy")
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Vietnam’s creative economy is forecast to reach US$95 billion by 2030, according to TikTok’s The Art and Science of Authenticity report released on February 5.
The report estimates that the commercial contribution generated by content creators in Vietnam will total USD 95 billion by the end of the decade, representing a 1.46-fold increase compared with 2025.
Across the Asia-Pacific (APAC) region, the commercial impact driven by content creators is projected to reach USD 1.2 trillion by 2030, approximately 1.4 times higher than in 2025. As consumers grow less interested in heavily staged content, authentic storytelling by creators is increasingly delivering positive commercial outcomes throughout the region.
While creator-led marketing has traditionally been associated with fashion and lifestyle sectors, the report notes that the commercial influence of content creators is now expanding across a broader range of industries.
In addition to beauty and fashion, industries such as gaming, financial services, consumer goods, applications, and electronic devices are recording strong growth. Many brands in these industries have actively partnered with content creators.
Hai Phong News
