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Through festivals and cultural events, Hai Phong has proactively embedded trade promotion activities, creating opportunities for local products, OCOP products, and craft‑village goods to reach the market.
Utilizing the festival space
Hai Phong has actively innovated its way of organizing cultural and tourism activities, integrating multiple values, with trade promotion becoming an important component. A notable example is the Week of Culture, Tourism, and Trade Promotion held within the 2026 Con Son – Kiep Bac Spring Festival. The event carries not only cultural and spiritual significance but also functions as a large‑scale ‘trading floor’, gathering many characteristic local products.
The exhibition area includes 24 traditional craft‑village booths featuring more than 500 typical products such as Chu Đau ceramics, Chau Khe gold and silver, Dong Giao fine‑woodcraft, and Thanh Lieu wood‑block printing. In addition, the OCOP and agricultural‑product zone brings together more than 30 producers with over 150 quality products.
Beside local‑level events, Hai Phong actively participates in national‑scale cultural and tourism programs, thereby expanding consumer markets. Many OCOP products, craft‑village goods, and regional specialties are introduced at fairs and cultural weeks in Hanoi, Ho Chi Minh City, and many other provinces and cities.
Generating clear economic values
The practical implementation of culture weeks linked with trade promotion in Hai Phong City has shown positive results, both economically and socially.
First, the most visible impact is the expansion of consumption markets. Through these events, local products can directly access domestic and foreign visitors, enabling enterprises, cooperatives, and individual producers not only to sell on the spot but also to establish long‑term distribution linkages.
Beyond boosting sales, cultural events also help enhance brand value. When placed within a heritage‑rich cultural context, each product becomes more than a simple commodity; it turns into a ‘representative’ of local identity.
The culture weeks in Hai Phong are evidence of a creative approach that helps local products reach wider markets while affirming the city’s position as a dynamic economic and cultural center in Northern Vietnam.
Hai Phong News
