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Building on the appeal of local festivals and the heritage values of its expanded territory following the merger, Hai Phong aims to link tourist destinations and develop multi-experience travel itineraries.
Expanding cultural space and diversifying festival offerings
During the 10 days of the 2026 Autumn Con Son – Kiep Bac Festival, the heritage site welcomed approximately 186,000 visitors, up 32% compared with the same period last year. This result demonstrates the festival’s appeal while highlighting the potential to leverage heritage values for year-round tourism development.
Following the administrative merger, Hai Phong’s cultural space and festival network have expanded to include many distinctive heritage sites and festivals from the former Hai Duong area.
Alongside the Red Flamboyant Festival, the city’s annual signature cultural and tourism event and the Autumn Con Son – Kiep Bac Festival, a number of traditional festivals held in milestone years continue to enrich the city’s cultural life. These include the Spring Con Son – Kiep Bac Festival, Thanh Mai Pagoda Festival, Le Chan Female General Festival, Nguyen Binh Khiem Temple Festival and Tu Luong Xam Temple Festival.
In addition, thousands of festivals organized by local authorities throughout the city reflect the history, beliefs and customs of their respective communities.
Developing multi-experience travel itineraries
Hai Phong has an advantage in that it is home to Cat Ba Archipelago, a World Natural Heritage Site, as well as cultural heritage sites within the Yen Tu – Vinh Nghiem – Con Son – Kiep Bac complex, which has also received World Heritage recognition.
These assets provide a foundation for the city to develop inter-regional tours linking Hai Phong with destinations such as the Thang Long Imperial Citadel in Hanoi, the Complex of Hue Monuments and the Trang An Landscape Complex in Ninh Binh. Such connections can create longer itineraries offering visitors a wider range of experiences.
Within the city itself, tourist attractions can also be linked to complement one another. After exploring Con Son – Kiep Bac and Thanh Mai Pagoda, and experiencing traditional folk games and costumes, visitors can continue to Cat Ba to enjoy its autumn scenery or head to Do Son for year-round tourism products, pedestrian streets and nighttime culinary experiences.
Connecting destinations not only broadens travel options for visitors but also strengthens links between regions and local tourism communities. Instead of developing each attraction in isolation, travel companies can create themed tourism products combining different types of tourism to meet diverse visitor preferences while generating further opportunities for local service development.
Hai Phong News
