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The extended Tet holiday combined with early-year festivals is creating new momentum for spiritual tourism. This form not only meets religious beliefs but also contributes to sustainable growth in the tourism industry.
Refreshing Spring Travel Experiences
With 9 days off for Tet and a series of subsequent festivals, demand for spring outings and temple visits has surged, opening breakthrough opportunities for many localities. Beyond fulfilling spiritual needs, destinations are focusing on upgrading infrastructure, organizing civilized festivals, and diversifying products to match domestic tourists' preferences while gradually targeting international markets.
In Quang Ninh, Yen Tu continues to draw large crowds for spring travel thanks to its solemn spiritual atmosphere, majestic scenery, and profound cultural depth. The synchronized cable car system, pilgrimage routes, and accommodation services help reduce congestion during peak times. After the Yen Tu - Vinh Nghiem - Con Son - Kiep Bac complex was inscribed on UNESCO's World Cultural Heritage list, the locality continues to integrate performing arts and community experiences to position Yen Tu as a standout cultural tourism product.
The Vietnam Tourism Association Chairman Vu The Binh said spiritual tourism is a distinctive cultural product with great potential. Many tourist areas have invested in resort systems, hotels, and accompanying services, elevating pilgrimage experiences in a civilized and modern direction.
Sustainable Development
Vietnam currently has about 50,700 places of worship and 8,000 festivals, most tied to religious and belief activities. This is a major resource for developing spiritual tourism linked to heritage preservation.
The Asia Tourism Development Institute Director Pham Hai Quynh said effective exploitation requires a comprehensive strategy that ensures the preservation of original relics, periodic surveys, and training of guides with in-depth knowledge of culture and beliefs. At the same time, transportation infrastructure, accommodations, and services in spiritual areas need synchronized upgrades.
With systematic investment tied to preserving historical values, spiritual tourism not only creates livelihoods for local communities but also promotes Vietnam's image internationally. This is one of the product lines that can contribute to the 2026 goal of welcoming 25 million international visitors, 150 million domestic visitors, and achieving total revenue of about 1.1 quadrillion VND.
Hai Phong News
