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Businesses and cooperatives in Hai Phong are proactively listing their products on digital marketplaces.
Expanding markets via digital platforms
E-commerce is becoming an important distribution channel for many businesses, cooperatives and production households in Hai Phong. Beyond expanding consumer markets, digital platforms also create opportunities for local products to reach customers at home and abroad.
To appear on international e-commerce marketplaces, companies must meet strict standards for quality, traceability, packaging, shipping and consumer protection. That requires changes in production and business thinking as well as investment in personnel with e-commerce expertise.
Sao Mai Trading Limited Company (Vinh Bao commune) first built a sales system on domestic e-commerce platforms before expanding to international markets. The company has promoted its products on international platforms such as Amazon and Alibaba, and on domestic channels including Shopee, Lazada, TikTok and the company’s Facebook page. Its goal is to develop a professional sales system for long-term growth.
Not only companies but many production facilities are effectively leveraging e-commerce to find outlets for their goods. At Quoc Bao clean-incense production facility (Tran Phu commune), the incense-making process is combined with modern machinery lines, helping to increase productivity and product quality.
Meanwhile, Nam Vu Clean Agriculture Cooperative (Ha Nam commune) invested in a processing line for OCOP 3-star guava bud tea and has stepped up sales on digital platforms. Cooperative members livestream sales on Facebook and TikTok, making it easier for customers in many localities to access the company’s agricultural products.
Applying e-commerce not only helps cooperatives and production facilities expand markets and reduce intermediary costs, but also raises product value and gradually fosters production thinking linked to digital commerce.
Driving economic development
Under Hai Phong’s 2026 e-commerce development plan, the city targets 65–68% of adults participating in online shopping; e-commerce retail sales growing 20–25% compared with 2025, contributing about 17–20% of total retail goods sales and consumer service revenue. The rate of businesses applying e-commerce is expected to reach around 65–70%; the plan also calls for training 6,000–8,000 officials, businesses, organizations and individuals in e-commerce skills.
To achieve these targets, the city will complete state management mechanisms for e-commerce; strengthen inspection, investigation and handling of fraud, counterfeit online; support businesses, cooperatives and production facilities in listing OCOP products, exemplary rural industrial products and craft village goods on digital marketplaces. The city will also intensify human resources training, encourage non-cash payments and build a safe, transparent online trading environment.
Hai Phong News
