Developing digital business, building consumer trust

Expanding business opportunities in the digital environment

E-commerce is increasingly becoming an important channel for selling goods. Listing products on e-commerce platforms and social media helps enterprises, cooperatives and household producers and businesses expand their markets, reach customers and promote their brands.

The Hai Phong Department of Industry and Trade aims to support at least 300 enterprises and business households in joining e-commerce or digital platforms in 2026. Alongside programs promoting digital transformation and OCOP and other featured products, the establishments will also be connected with domestic and foreign e-commerce platforms and provided with online sales skills.

A hand-embroidered picture establishment in Dai Son Commune previously sold its products mainly to regular customers, limiting its market reach. After receiving support and guidance on livestream sales from the Center for Industrial Promotion and Development Consultancy under the Department of Industry and Trade, owner Pham Thi Hoa has become more confident in introducing her products, reaching more customers at the same time and securing orders through livestream sessions.

The industry and trade sector’s support activities are linked to trade promotion programs. The Center for Industrial Promotion and Development Consultancy coordinated livestream sessions to introduce products from various establishments and businesses at the Culture, Tourism and Trade Promotion Week of the 2026 Con Son - Kiep Bac Spring Festival, as well as promote featured Hai Phong products at the Yen Tu Trade - OCOP Fair and Culinary Festival.

Strengthening management, building trust

While shoppers can directly inspect goods at traditional stores, transactions in cyberspace are largely based on images and information provided by sellers. This creates loopholes for counterfeit goods, products of unclear origin, substandard goods and false advertising to reach consumers.

To address these issues, market surveillance forces have coordinated with police, e-commerce platform operators and relevant agencies to intensify online inspections, focusing on sectors and products at high risk of violations.

The 2025 E-commerce Law took effect on July 1, 2026, providing an additional legal basis for management. Notably, intermediary e-commerce platforms must identify sellers before allowing them to operate, receive complaints, retain necessary data and coordinate in handling shops and products showing signs of violations.

Identifying sellers and clarifying the responsibilities of sellers, livestreamers and e-commerce platforms not only improves management effectiveness but also helps protect consumer rights and create a fair competitive environment. This is an important condition for e-commerce to develop safely, substantively and sustainably.

E-commerce needs not only growth but also a foundation of trust, with transparency and responsibility in every transaction. When management keeps pace with market development, e-commerce can not only expand in scale but also become a driving force for the long-term and sustainable development of Hai Phong’s digital economy.

HUYEN TRANG

HUYEN TRANG