Vietnam International Travel Mart 2026 to showcase diverse tourism products
The Vietnam International Travel Mart 2026 (VITM) is set to showcase a wide range of tourism products while promoting Vietnam as a travel destination.
At a press briefing in Hanoi on March 23, Cao Thi Ngoc Lan, Vice Chairwoman of the Vietnam Tourism Association, said the event will take place from April 9 to 12 at the International Centre for Exhibition (ICE).
The fair will open to the public from April 10 to 12, while April 9 will be reserved for business-to-business (B2B) meetings between Vietnamese and international companies.
Held annually, VITM has become a key platform for tourism promotion and product development. This year’s event, themed “Digital transformation and green growth – boosting Vietnam tourism”, will help businesses access modern technology solutions and smart tourism models, while providing a platform to showcase green and sustainable products in line with global trends.
Organizers expect around 450 booths at the event, with participation from domestic and international tourism promotion agencies, airlines and global tourism organizations, as well as more than 600 travel firms.
About 15 countries and territories, along with 34 cities and provinces across Vietnam, are set to join to promote destinations, introduce tourism products and explore partnership opportunities.
A key highlight of the event will be B2B networking sessions on the opening day, where businesses can seek partnerships, sign contracts and expand their markets.
Hai Phong News