Do Son partners with businesses to boost tourism
Do Son ward in Hai Phong is actively expanding partnerships with businesses and organizations to refresh and diversify its tourism products.
Diversifying tourism products
In early January 2026, the ward People’s Committee held a meeting with the Vietnam Good Price Business Community, a network of more than 2,000 enterprises nationwide. The two sides signed a cooperation agreement for 2026–2031, opening up opportunities for collaboration in event organization, tourism promotion and community activities.
Under the partnership, businesses will work with the locality to organize cultural, sports and tourism events, including the traditional Do Son buffalo fighting festival, community runs, destination promotion programs and other tourism events. Corporate involvement in organization, communications and partner connections is expected to enhance both the scale and quality of events, while promoting Do Son to a broader audience at home and abroad.
In addition to domestic partnerships, Do Son is also gradually expanding ties with international partners. On Jan. 28, 2026, Dragon Ocean Do Son and KOSTA signed a memorandum of understanding on strategic cooperation, facilitated by the ward authorities. The agreement aims to develop Dragon Ocean into a year-round resort destination and attract international visitors under the K-Tourism platform.
The two sides also plan to develop a series of international festivals, events and entertainment programs, as well as organize business forums and trade events in Do Son, contributing to stronger Vietnam–South Korea business ties and creating momentum for local tourism development.
Alongside investment attraction, Do Son continues to promote its distinctive cultural values and festivals to enrich tourism products. The traditional Do Son buffalo fighting festival, recognized as a national intangible cultural heritage, will be organized this year in its traditional format, including qualifying rounds and a final, alongside various cultural and tourism activities with business participation.
The locality is also strengthening links with the Hai Phong Tourism Association and key destinations such as Cat Hai and the Con Son–Kiep Bac relic site management board to connect tourist sites and develop integrated tourism products. The development of marine, resort, sports and event tourism, combined with domestic and international promotion efforts, is expected to enhance service quality and the image of Hai Phong in general and Do Son in particular.
Partnering with businesses
With a strategy to strengthen coordination among authorities, businesses and investors, Do Son is laying the groundwork for tourism to become a key economic sector, boosting growth and positioning the city’s southern coastal area as a tourism hub.
According to the chairman of the Do Son ward People’s Committee, strengthening links with businesses is a key solution to mobilize social resources for tourism development. Through such cooperation, the locality aims to develop new tourism products, improve destination appeal and expand investment and service development opportunities.
In the coming period, Do Son will continue to shift its growth model towards increasing the share of tourism and services, while improving the business environment to attract development resources. The locality will also prioritize investment in transport infrastructure and urban upgrading to support sustainable tourism development.
By 2030, Do Son aims to attract around 5.7 million visitors, increase state budget revenue by 10–12% each year and achieve annual growth in gross regional output of 17–19%.
To meet these targets, Do Son is focusing on renewing tourism products, diversifying visitor experiences and promoting year-round tourism under a “365-day tourism” approach. In addition to traditional products such as beach tourism and festivals, the locality is expanding into sports, event and high-end resort tourism, while strengthening links with nearby destinations such as Cat Ba and Ha Long to create integrated tourism products.
Hai Phong News