Vietnam among France’s top five promising export markets
Vietnam has been ranked among the five most promising export markets for French companies in 2026 by Bpifrance, the French public investment bank, alongside Indonesia, Morocco, Canada and the United Arab Emirates (UAE).
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Amid volatility in global trade, many companies remain focused on familiar markets such as Germany, the United States and China. However, Bpifrance noted that export growth in the coming period is likely to come from markets with significant growth potential and less intense competition.
Vietnam is undergoing rapid transformation. While previously regarded mainly as a low-cost manufacturing base, the country’s major cities are now experiencing strong growth in consumption and demand for higher-quality products. Rising incomes are driving greater expectations for food safety, services and technology.
Opportunities for French companies are expected to center on value-added products and digital solutions, including processed foods, equipment for high-tech agriculture, digital solutions for businesses and healthcare services.
Vietnam is also viewed as an important link in Southeast Asia’s regional value chains, offering broader access to the ASEAN market.
According to Bpifrance, effective export strategies in 2026 should not rely solely on traditional markets but also target countries with clear demand and long-term growth potential.
With rapid economic development and deepening international integration, Vietnam is considered one of the most notable destinations in this trend.
Hai Phong News