Hai Phong drives tourism to regional, global prominence
Hai Phong sets ambitious targets to attract 25 million visitors and generate nearly VND 50 trillion in revenue by 2030. Achieving this requires elevating tourism infrastructure, diversifying products, and boosting organizational capacity for sustainable growth.
Opportunities and challenges
Hai Phong boasts exceptional tourism resources following recent development zone mergers, encompassing beaches and islands, port urban areas, cultural-spiritual heritage, and rural ecological zones.
Multimodal transport infrastructure stands out as a key advantage, making Hai Phong the only northern locality with all five transport modes for swift links to Hanoi, the Red River Delta, and international markets. However, reality reveals significant challenges. Seasonality remains pronounced, particularly in beach tourism, with extended winters slashing hotel occupancy rates. The visitor base relies heavily on domestic travelers with low average spending, while international arrivals recover slowly; some destinations offer isolated products lacking integration.
Breakthrough solutions
To hit this target, the city must first establish a clear destination brand centered on the unifying message: "One Journey - Multiple Experiences."
For beach and island tourism, the focus remains on quality upgrades. Cat Ba - Lan Ha Bay will evolve into eco-resorts, marine sports hubs, and wellness centers tied to natural heritage preservation. Do Son refreshes with entertainment complexes, events, and culinary attractions to ensure year-round appeal.
Tourist destinations like Con Son-Kiep Bac prioritize deep experiential tourism, blending sightseeing with festivals, meditation, and spiritual journeys linked to mental health wellness. rofessionalized rural and eco-tourism will generate sustainable livelihoods for local residents while providing the city with distinctive, specialized products.
Product development pairs with innovative marketing, digital promotion, and targeted campaigns on key platforms. Efforts link tourism with aviation, seaports, and major travel firms, while skill-building in languages and professionalism ensures sustained quality growth.
Hai Phong aims to attract 16.08 million tourist visits in 2026.
Hai Phong News